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Heartbleed SSL: should you panic?
You may have started seeing articles in the mass media about a widespread web security problem called "Heartbleed". It's been in the technical news for a few days, and now "Heartbleed" has made its way to the mainstream. Before we go any further, let's get one thing out of the Read More >
CEO to CEO: Marketing is either your baby or your fault
When you think about what Marketing accomplishes, are you usually excited or puzzled? I've been lucky enough to own my own marketing company for over 25 years. I also consult with companies that want to boost the performance of their internal Marketing team. Previously I worked as a designer/director at Read More >
Never stop telling your story
Just last week my niece posted this message on Facebook: "Now that so many credit unions offer shared ATMs and shared branching (so you can do your business at any credit union, regardless of where your accounts are) I cannot think of a single reason to use a for-profit bank." Read More >
Creativity: Calvin and Hobbes Style
Last weekend I visited the Ohio State campus in Columbus Ohio because of a comic strip. Not just any comic strip, mind you -- the comic strip that redefined comic strips; Calvin and Hobbes, created by Bill Watterson. Bill Watterson's genius was in combining the self-absorption and fun-loving mischief of Read More >
Innovative Ideas to Increase Loan Growth
No matter how big or small your credit union, whether it’s SEG or community based, every credit union marketer is searching for new ways to encourage current members to become more involved with the credit union. Loans are an obvious choice because they’re both profitable for the credit Read More >
Spring thaw opportunities
It's no secret that it's been a long, brutal winter. And even though we're past the official start of spring, winter isn't over yet in much of the country. From depressed car and home sales to sky-high heating bills, there's no doubt that below-normal temps and worse-than-average weather have had Read More >
Brand Loyalists are wimps. Build a Legion of Brand Fanatics.
Sure, Brand Loyalists boost your bottom line, talk about your brand, recommend it to their friends, use it on a daily basis, even teach their kids how to use it. And most companies would be happy to have them. Not me. I think you can do better. I think you Read More >
What to Expect When Expecting a New Web Site
We build new web sites for credit unions all the time, so we’re pretty familiar with the process. But most of our clients are only involved in a web site project once or twice in a decade. Sure, the process is exciting and exhilarating, but it can also be Read More >
So what’s this “responsive web site” stuff I keep hearing about?
Here's a quick definition: A responsive web site automatically adjusts its layout and interface to suit the smaller screen size and the touch interface of a mobile device or tablet. Why is this important? In the last few years, mobile usage has exploded – on some sites, mobile devices account for Read More >
Every detail builds your brand
A few days ago, I grabbed a burger from a Wendy's drive-through. Not something I do very often, but it was on my way, I was in a hurry, and they sling a pretty decent burger. When I unpacked my bag of greasy indulgence, I was delighted to find a Read More >