Well, yes and no. By having a blog you’ve definitely joined the 21st century, but that’s no great feat thanks to sites like WordPress. Nowadays it’s not about whether or not you have a blog, but instead how you use it.
The key here is linking an interesting blurb to the post as a whole. It would never occur to me to go to any blog directly, even the people I read from regularly. Instead I just wait to see an update on Twitter, Facebook or Tumblr. I highly doubt I’m the only person to do this.
So I can’t stress this enough: If you’re going to use a blog to reach out to young people, your work isn’t done when the posts are written. You need to make the connection using social networking sites. Use two, three, all of them, it doesn’t matter as long as you are at least active on a couple.
An attractive, well-written blog can give your audience a way to feel in touch. There are definitely some great articles out there that I have taken the time to sit down and read. But these all have one thing in common: I found them easily. Make your blog easy to find and your web traffic will soar.
If there’s anything you’d like to ask Sam, or if you have ideas for blog topics you’d like to see Sam take on, just post a comment or email email@example.com .
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