iDiz Incorporated

Consumers are still trying to wrap their heads around the concept of a $700 billion banking bailout — and they’re not happy about it.

Here’s a great example of seizing the moment to point out the credit union difference:

(Click to see the entire ad.)

(Not to toot our own horns or anything, but this is from an ad we created for Power Financial Credit Union in Miami, FL.)

Comments post a comment »

1. Jeffry Pilcher — October 22, 2008 @ 3:39 pm

   Great ad!

   Not to nit-pick, but when Congress says “$700 billion,” they really meant “$850 billion.” It ballooned in the second round, thanks in part to wooden arrows for Boy Scouts.

2. The Financial Brand » Blog Archive » Meltdown Marketing: Ads from October — November 4, 2008 @ 11:51 am

   [...] ad for Power Financial from the marketing folks at Shared Idiz shares a similar strategy with Sterling Savings. The ad introduces the “safe and sound” [...]

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