I’ve been working with credit unions for almost 10 years and in that time, I’ve seen their priorities change quite a bit.
Years ago, credit unions faced a big hurdle in trying to convince people to join when they only had a few far-flung branches. They couldn’t seem to compete with the MegaBanks with thousands of locations or even smaller regional banks with lots of branches. So the focus had to be on the great rates and service. Both those things are certainly valued by consumers but people want to know they can easily access their money when and if they need to.
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