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I recently took a long-weekend trip. I went home to celebrate my mother’s 90th birthday. I was filled with anticipation because I was throwing a surprise party for her. I was excited. Everything was perfect for the 3 days I was away. Then I tried to get home. My flight was messed up due to weather in Chicago, then the airline overbooked me on a flight the next day. To sum up: it took me about 35 hours to get home. Did it ruin my trip? Pretty much.
I went grocery shopping last week, and I learned something the hard way. After 10:00 pm, the Kroger supermarket near me closes down all their human-staffed checkouts, forcing everyone to to scan and bag their own groceries.
I just read a very powerful book, one that I recommend to any ambitious, sleep deprived, workaholic like me. It’s Chasing Daylight, an autobiography of Gene O’Kelley, CEO of KPMG, who suddenly discovers he has an inoperable brain tumor. The story is about his decision to make the best of his last days. The message is profound:
I’ll be honest. The past few months have been some of the toughest of my life. I’ve been filled with worry and doubt, unsure if I’m making the right decision.
So, I thought I’d share the lessons I’ve learned from the whole ordeal:
Nine years ago I answered an ad in the paper with the hopes of moving closer to my family. The ad was for a Marketing Director position at Call Federal Credit Union. I wish I knew then how much my life would change, just how passionate I would feel towards something I knew so little about at the time. It’s funny to think of it now, but I didn’t know what a credit union was then or even have a clue how I might market one, but the decision has been one of the best and luckiest of my life.
Having problems getting things done? Easier to answer email, tweet or check Facebook than get that unfinished project finished?
Like the idea of a trimmer, healthier body but your willpower just can’t resist the call of ice cream when your favorite TV shows are on? Well, there may be a reason. And even better, it isn’t our fault that we don’t get anything done, or we continue to gain weight. We have something or someone else to blame!
When was the last time you heard of a study that really told you something you didn’t know?
Well the PEW Research Center, “a nonpartisan ‘fact tank’ that provides information on the issues, attitudes and trends shaping America and the world”, just released a study that shows that men benefit economically from being married. How about that?
You’ve probably heard the term “eating your own dog food” before. It means that everyone on your team also needs to be a consumer or user of your product, whether it’s dog food or checking accounts.
It seems my article from a couple of weeks ago, “Five Ways to Keep Your Job” touched a nerve, in particular, the third item in the list:
3) Get a Seat at the Table – If marketing is not already directly involved in setting rates, developing products, and determining policies, or you’re not attending Board meetings, that’s a problem. You’re the representative of the credit union’s brand, and your role in decision-making is (or should be) vital.
Only half of the respondents to that week’s poll question (“Does Marketing have a voice at your Board and/or Management meetings?”) indicated that they’re an integral part of making policy and decisions.