Remember the “plain label” craze from the late ’70s and early ’80s? Everything from cereal to beer (really!) was packaged in plain white containers, labeled in black, and sold at a discount. The products were usually, well, tolerable. Plain label products died out quickly — there’s a limit to how many boxes of funny-tasting cereal kids will tolerate.
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You’ve probably heard the term “eating your own dog food” before. It means that everyone on your team also needs to be a consumer or user of your product, whether it’s dog food or checking accounts.