I believe Credit Union Marketers can take away quite a bit from everyday news stories if they just pay attention. To prove it, here’s an assortment of news items from my inbox:
Read more on On $7 coffee, women buying cars, Obama’s “stalker” emails, and more…
I’m an old white guy and I think Matt Davis is right. About many things, I’m sure, but specifically in the editorial he wrote in the wake of the election results last week.
Read more on Your brand is a collection of stories told by others about you…
Every Halloween my wife and I run into the same dilemma: what to hand out to the cute (sometimes) youngsters (sometimes) that stop at our door for a brief moment before sprinting to the neighbor’s house.
As every decade has progressed, people’s ideas of what it means to be a man or woman have evolved as well. Now that the stalled economy has put more men out of work than women, what it means to be a man today also seems to be affecting how the nuclear family works.
Once again, we have a prime example of much ado about nothing. This time, it’s about Pizza Hut and their rather out-of-the-box idea to get someone to ask the presidential candidates if they prefer pepperoni or sausage on their pizza during the town-hall style debate. Any soul with the guts to ask the question would receive free pizza for the rest of their life.
On Monday, millions of web sites vanished when GoDaddy, the world’s largest domain name registrar and web host, went down for several hours. At first, an anonymous black hat hacker (or group of hackers) tried to take responsibility, but on Tuesday the company issued a statement that the outage was caused by “a series of internal network events“.
Analysis of the Affordable Care Act, otherwise known as “Obamacare” or simply “ACA”, has become a giant festering swamp of tiresome, fact-free political poo-flinging. I’ll just state right up front that I’d like to avoid all that and take a look at one little-known provision of the act. Whatever your personal politics, I think this provision will seem familiar and positive to credit union people.
The Republican National Convention is currently making waves on the Gulf coast along with Hurricane Isaac. While I definitely DO NOT want to get into any kind of political discussion, it does seem kind of ironic to me.
Once a day I get a sobering, sometimes overwhelming, but interesting bit of information on my Twitter feed and Facebook page from Face the Facts USA. Their project is only going to run 100 days, and their goal is to provide some non-biased facts during an election cycle that seems to be somewhat short in supply. Beyond the mind-numbing figures of national defense and debt, what has truly been eye-opening to me are the facts about how our society is changing.
My son spent the last semester at the University in Barcelona, so my wife decided we needed to visit Spain while we had a bilingual translator. I have to say I learned quite a bit in the two weeks we spent there.
As Lisa mentioned last week, many of the financial and business pundits are calling JC Penney’s recent rebranding and “Fair and Square” pricing strategy an epic failure.
The idea behind “Fair and Square” pricing was that consumers were tired of sales, gimmicks, and the associated drama and uncertainty, so from now on, pricing would remain pretty much steady — you could drop in any time to buy socks and shirts without wondering if your goodies would go on sale next week. Now, of course, with the benefit of 20/20 hindsight, everyone is calling this an obviously stupid move, the CEO has stepped down, and the sales, coupons, and gimmicks are back.
Some companies just seem to get it right. When Hilton closed their Sydney Australia hotel for renovations, they donated the beds to flood and bushfire victims.
On the day tornado and flood victims returned home to assess the damage, Procter & Gamble was there with hundreds of washing machines and Tide powder to help clean up.
I haven’t shared any tips with all of you in quite a while. I like tips. They’re short and sweet and easy to remember. And in this case, they’re great things you can share with your members through web graphics, tweets, your ATM screens or posters in your lobby.
Mail Moment – a bright moment of the day when we collect, sort and open our mail according to individual rules and rituals.
When I was growing up, that meant my Dad always got the mail, got to look at it first, and got to present it to the proper recipients, kind of like a gift. A personal letter, birthday card, college newsletter, a novel from the book-of-the-month club, periodical – there always seemed to be something in the mail that elevated someone’s day.
In honor of yesterday and just in case you forgot about it completely, here’s a quick valentine for the nerd in your life. Have them enter this in Google search:
sqrt(cos(x))*cos(300x)+sqrt(abs(x))-0.7)*(4-x*x)^0.01, sqrt(6-x^2), -sqrt(6-x^2) from -4.5 to 4.5
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