Are you investing in high quality marketing or just throwing money away? With creative work (concepts, copy, and design) it’s sometimes hard to tell the difference until you count the results. But creative quality is vitally important — excellent creative multiplies results, while poor quality creative can waste money and seriously damage your brand.
Read more on Are you investing in high quality marketing or just throwing money away?…
I just got a new puppy. Brenda is 8 weeks old. She’s a purebred yellow Lab and she’s a service-dog-in-training. She’s the 10th puppy I’ve raised for Canine Companions for Independence.
cuSoup has a special Summer Kickstart Offer that you’re not going to want to miss!
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Which kind of marketing might actually get you to pay attention — a monkey driving a banana car, or fourteen paragraphs of features and benefits?
Yeah, I thought so.
“Explaining humor is a lot like dissecting a frog, you learn a lot in the process, but in the end you kill it.”
- Mark Twain
I’ve always thought of advertising in any form as a trade. You’re asking the reader or listener for something extremely valuable — a slice of their attention. So what are you going to offer in return?
It was a perfect St. Pete Beach day. Blue skies, white fluffy clouds that matched the sand, small crowds since it was also a Monday, and enough of a breeze that you didn’t feel the sunburn building. A great day and a great way to wrap up a vacation.
Credit unions have a strong DIY (do-it-yourself) ethic. It probably comes from the early days — every credit union started as a home-grown effort. The cigar box in a desk drawer became a shoebox in a closet, then the CU moved into an unused office near the break room, and, well, the rest is history.
While my previous post focused on how mad I am at one particular CU, I thought I should also let all of you know that I LOVE my credit union. And as most of you know, I’m a relatively new convert to the CU way of life.
Every marketer has a story of a Board Member that wants to see a big push for a Certificate promotion — because that is mainly what they use at the credit union. Or maybe it’s learning about a planned new branch — in the neighborhood where the CEO just happens to live.
As Marketers, we’re taught to believe that with the right approach, one could sell ice to eskimos.
But the reality is, no matter how much money and creative marketing you throw at a situation, sometimes a company still fails.
Are you sick of reading things about your BRAND? Have you heard the word so much that its lost all meaning?
I hope not because the value and strength of your brand cannot be overestimated. It is crucial to the overall success of your credit union.
Last week, my wife and I went to Costco, and we only spent $61.14.
I’m pretty proud of that — normally it’s impossible to emerge from Costco without a carload of… stuff. And at least $150 poorer.
Quick: Where’s the first place you look for entertainment? A great book? Movie theater? Comedy club? Concert?
How about the Super Bowl? Assuming you’ll be watching on Sunday, what’s your main reason for tuning in: the game or the commercials?
For some reason, I’ve noticed an awful lot of articles lately with lists of “Forbidden Words”. Maybe it’s a new year tradition. As a service to our beloved SharediDiz readers, I’ll bring together the best (or worst, depending on how you look at it) from several of these lists.
In developing ad campaigns, you are typically looking for an easy way for your audience to understand your product, which is why you often use some common frame of reference in the copy. You want something clever, which is why you never talk down to your audience. You want something memorable, which, unfortunately, means to some people that you need a jingle.
Read more on When a footlong isn’t a foot long and what you can do about it…
Crowd-sourced translations. Medical smart phones. Controlling and earning income from your online personal information. The end of voicemail. Flexible glass screens for your mobile device. An ATM that pays you cash for your old one.
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