Are you investing in high quality marketing or just throwing money away? With creative work (concepts, copy, and design) it’s sometimes hard to tell the difference until you count the results. But creative quality is vitally important — excellent creative multiplies results, while poor quality creative can waste money and seriously damage your brand.
Read more on Are you investing in high quality marketing or just throwing money away?…
In a brilliant move, Snickers and AMV BBDO decided to put a twist on its “You’re Not You When You’re Hungry” campaign to reach the office crowd. With Google’s help, they identified the top 500 search terms and used an algorithm to develop 25,000 misspellings of those words.* By buying ads on Google that appear when people mistype their searches, a viewer would see their misspelled word next to the web address youcantspellwhenyourehungry.com. In less than 2 days, they reached their target of a half million people. Genius.
Compliance that makes sense to Marketing
Marcia Lewis of the Minnesota Credit Union Network is my kind of compliance pro. Simple to understand, uses common sense when deciding what has to be included. I caught some of her presentation:
Read more on Compliance sense, age marketing, Tech Geek / #MBD13…
Credit unions. Just when you thought you knew them, something like this happens.
My daughter graduated from college and has moved to northern California for a wonderful full-time job training dogs to become service dogs. She’s got health insurance and a 401(k). But she needs a car.
Some database out there still thinks I’m pregnant.
Direct mail offers are continuing to pour in for cord blood storage, baby seats, celebrity maternity wear, baby bottles with high-tech nipples, strollers with independent suspension, stretch mark cream, and the very latest in mushy food nutrition delivery technology. I am receiving a free subscription to “Babytalk” magazine, and Peyton Manning wants me to have my baby at his Children’s Hospital. I can’t decide whether I should join the “VIB” (Very Important Baby) club at Babies R Us, or perhaps the Baby Registry at Baby Depot. Or maybe both. And then there’s the crucial decision as to which diaper system will be best…
As many of you already know, I’m a dog lover. I think they’re cute, funny, smart, and great companions. Can’t imagine my life without one. And just to clarify, I love my dogs but I do NOT A. dress them up; B. allow them to sleep in my bed; C. arrange play dates for them. I consider myself a reasonable dog owner.
As every decade has progressed, people’s ideas of what it means to be a man or woman have evolved as well. Now that the stalled economy has put more men out of work than women, what it means to be a man today also seems to be affecting how the nuclear family works.
A few items that have crossed our radar lately:
The Gen X Sandwich
If you are one of the 41 million GenXers, I feel sorry for you. After all, you have had to deal with us Baby Boomers your entire career. Too young to be your parents, too old to be your buddy, Boomers are the ones that hired you, fired you, supervised you, and otherwise helped shape your career – for good or bad.
Read more on GenX sandwiches, when marketing takes over IT, and grumpy websites…
It seems everyone is trying to crack the “riddle” of marketing to young adults. As the Mysterious Millenials enter their early 20s, just about every industry is holding its breath, waiting to see just what they’ll actually do.
Social media and gray hair may not seem to go together, but over the last three years AARP has been gaining attention online. Yes, that AARP.
According to Digiday, AARP had no online strategy and only began sending employees to social media conferences as recently as 2010. Since then they have hired a social media chief, have a managing editor for their company blog, plus five community managers who are focused on a specific issue, such as financial security or health, and developed a content strategy that mainly uses YouTube, Twitter and Facebook (with over 430,000 fans).
Read more on Your mom (or grandma) may be better at social media than you are…
There, I said it. And it’s true. Credit unions aren’t for everyone.
The latest numbers bear this out — according to Callahan, credit unions hold 6.6% of assets and 8.7% of deposits nationally. That’s a niche group if I ever saw one.
There’s no getting away from moms – fortunately we’re here to stay, speak out, lead the way and well, rule. In our homes. In workplaces. In the world of social media.
About a year ago, I wrote an article about the impact of health care costs on credit unions and their members. To recap, medical bills are a leading cause of personal bankruptcy, even if the person filing bankruptcy had health insurance. (Look at your CU’s losses to bankruptcy, and imagine the impact if half or more of those losses didn’t happen.)
As you can probably guess from my avatar, I’m a motorcycle nut. In fact, motorcycles are my primary transportation — I ride one of my Suzukis to work every day it’s not snowing too hard. When it’s time to go grocery shopping, I snap the luggage onto my V-Strom and load up a cart. It’s quite entertaining when the grocery store clerk asks “Uhh… you got room for all that?”
If you are planning your 2011 Marketing Strategy to only focus on Gen Y, maybe you ought to think again. Because Baby Boomers aren’t quite ready to be put out to pasture, overlooked or ignored. In fact, marketers may still want to primarily target Boomers because that is where the money is.
Read more on Gen Y may be your future, but ignore Boomers at your peril…
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