Ever hear of Simple? Ally? Bluebird?
Much has already been written about “The Future of Consumer Banking” and “What Will Happen When Walmart Starts Banking”. Well, I guess we have at least three distinct answers now.
Aside from the zoomy tech and the direct, personal copy style, what I find most interesting about all of these “unbanks” is the idea that they all started with a blank sheet*. Each sets out to reboot and redefine what consumers want and should expect out of banking services, and they all go about providing it in slightly different ways — from the ground up, each visibly pursues a different audience. (And, by the way, each is chock-full of great ideas you should get busy stealing.)
So let’s do a thought experiment. Close your eyes and imagine…
First, get everyone out safely of the building. Hustle them down the street and issue big bags of popcorn, party hats, confetti, and kazoos.
All set? Count backwards from ten and then… imagine blowing up the credit union.
Now imagine how you would build a new credit union, fresh and new and better in every way, and completely up-to-the-minute. No creaking old tech or crusty leftover policies and procedures. How will you make it even better and cooler than Simple, Ally, or Bluebird? What would you call it? Who would your new members be? How would you make money to sustain operations? What would you do better than anyone else? How would you honor your heritage while losing the baggage?
Now open your eyes. The credit union you imagined is the one you should be working to build right now.
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