Over the last week or so, you might have seen a few rumors, articles and alerts about DDoS attacks on credit union web sites (for more information, see here and here). We’ve had some questions from our clients, and we thought the answers would be of interest to many SharediDiz readers.
Read more on DDoS and web site security: what CU marketers need to know…
Compliance that makes sense to Marketing
Marcia Lewis of the Minnesota Credit Union Network is my kind of compliance pro. Simple to understand, uses common sense when deciding what has to be included. I caught some of her presentation:
Read more on Compliance sense, age marketing, Tech Geek / #MBD13…
Following are the top 15 search terms members have used on the credit union web sites we’ve built. These are pulled from the internal search functions used in the sites, not external searches from Google, etc. In other words, these are the things members are searching for once they are on a CU web site and use the search form. I’ve combined very similar search terms.
Have you ever accidentally run across a web site that seems to be just one page crammed with keywords and shady ads? Or worse, did you let a domain name registration expire without renewing, only to find it’s been turned into an ad farm? Congratulations — you’ve just found a domain name squatter!
I’ve noticed lately that the term “cloud” seems to have sprouted a couple of very different new meanings. Everyone can agree on the sort of cloud that’s made of water vapor and hangs in the sky, but when it’s a buzzword applied to internet and data services, the meaning of “cloud” can be… cloudy.
On Monday, millions of web sites vanished when GoDaddy, the world’s largest domain name registrar and web host, went down for several hours. At first, an anonymous black hat hacker (or group of hackers) tried to take responsibility, but on Tuesday the company issued a statement that the outage was caused by “a series of internal network events“.
I have to carry an electronic device with me at all times. It’s expected, isn’t it? After all, my office and family needs to be able to reach me by phone, text, email or tweet at all times. I have to be able to upload photos and status updates to Facebook so my friends all know what I’ve been doing, or check-in to places so they know where I am/have been, and I don’t want to think about how much time I spend playing games.
Read more on No social media? People will think you are weird….
Speaking of great CU web sites, does your CU have mobile banking and a mobile-friendly web site? I hope so. When I joined my CU I was disappointed to learn they did not have either. I really was surprised because everything else they offered was great. They assured me they were working on it, and now, 6 months later, they have mobile banking, and a mobile site is on the way shortly.
The latest marketing brouhaha is that Target (or Tar-jay if you prefer) has the technology to figure out which of their customers is pregnant by the kinds of products they buy. And they did not do this by tracking which people buy an at-home pregnancy test – which would be rather obvious.
Apps are hot. Everyone seems to be talking about them, even credit unions.
And according to at least one expert (Jakob Nielsen, dubbed the “king of usability” by Internet Magazine), apps are better than mobile versions of your web site.
Read more on App or Mobile – where should you place your bet?…
I’ve been working with credit unions for almost 10 years and in that time, I’ve seen their priorities change quite a bit.
Years ago, credit unions faced a big hurdle in trying to convince people to join when they only had a few far-flung branches. They couldn’t seem to compete with the MegaBanks with thousands of locations or even smaller regional banks with lots of branches. So the focus had to be on the great rates and service. Both those things are certainly valued by consumers but people want to know they can easily access their money when and if they need to.
Men have sat lopsided for years, one hip pocket bulging with their wallets. Wallets stuffed with every ID, credit card and membership card they have ever owned, along with forgotten laundry lists and faded credit card receipts from who knows how long ago. Chiropractors have probably even built their practices on this phenomenon, but they may not be able to much longer.
Scan me with your phone!
QR codes seem to be popping up on realtor’s signs and cars for sale, on print ads, backs of business cards, on coupons, and about any type of printed materials – heck, we’ve even put one on a Tshirt. Because we’ve gotten a lot of questions about them recently, here are 10 things you need to know about QR codes.
I’m addicted to my phone. And my iPad. And my email window is never closed at work. In fact, pretty much the only time I don’t have something electronic next to me is in the shower and sleeping. So it’s probably a good thing I never got the hang of Twitter. But even I’m not as bad as the average “mobile worker.”
Search is great when you ask a specific question, such as “where is the nearest Starbucks?” But what if you don’t really know what you want? Could you use anti-search? Wouldn’t it be wonderful if just the right thing found you at the right time and location, even if you didn’t know you wanted it until you saw it? Sounds a little crazy, right?
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