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Sure, I liked it when Amazon started showing me what others bought based on items I have purchased, and when Pandora started picking the music in our office based on bands and musicians we prefer. But now it seems as if every site wants to profile me and make recommendations based on little more than a few clicks.
I went grocery shopping last week, and I learned something the hard way. After 10:00 pm, the Kroger supermarket near me closes down all their human-staffed checkouts, forcing everyone to to scan and bag their own groceries.
“The average attention span of an adult is 20 minutes.”
- Brad Vander Zanden, University of Tennessee“On the Internet, the average attention span is three to five minutes. We have to cater to that.”
- Steven Hirsch, co-chairman, Vivid Entertainment
Would you agree to do anything someone on Twitter told you to do as long as it was legal? One poor schmuck has.
That’s right. David Perez, a 29-year-old ad agency recruiter, has agreed to wear a pair of glasses complete with a webcam, and follow the Twitter commands of followers for a full 6 days. Think of him as an internet puppet and the audience is pulling the strings. If anyone tells him to jump into a fountain, he will and you’ll be able to watch in real time.
The power went out today at our office. The collective moans and groans of the staff let me know that everyone had been working diligently, trying to meet hot deadlines and now frustrated with being unable to finish what they were doing. (As the business owner, I was relieved to hear the battery back-ups start beeping so everyone knew to save what hadn’t been completed.) But it was dark. The only light was coming in through the windows on the front and back ends of our office and the glowing warning lights of the back-ups.
Technology. It’s a double edged sword, right? On the one hand, it makes our lives simpler because it enables us to do so many things very quickly and efficiently. On the other hand, it has grabbed hold of us and turned many of us into tech junkies. Whether it’s a cell phone, laptop, YouTube or an iPad, our lives are slowly becoming thoroughly dependent on technology.
You may not pay much attention to what your social media friends are posting, but creditors are. If your settings are “public”, what you are discussing is available to companies that want to sell their products – that includes banks, credit unions, and credit companies.
We’ve had some interesting discussions lately on metrics for credit union web sites. How do you measure the success of a credit union web site, and how do you justify spending money on it?
You’ve probably seen a couple hundred articles about all the ways the internet and social media are going to change marketing forever. We are facing a fundamental shift in marketing, but it’s not particularly tied to a certain technology or fad — it’s tied more to some profound differences in generations.
What are the majority of people doing on Facebook and Twitter? According to Kaitlin
Villanova, a 26 year old social-media strategist, “It’s the modern-day version of knitting – to kill downtime.”
A while back I wrote an article that attempted to explain Twitter and how it should be used for CU Marketing. In the article I danced around a very important point that I probably should have lead with. We, the younger generation, are not freaks eagerly ingesting any and everything that happens to appear on a trendy social media site. We are just as discerning as the rest of humanity and very good at tuning out any and all shameless plugs.