Remember the “plain label” craze from the late ’70s and early ’80s? Everything from cereal to beer (really!) was packaged in plain white containers, labeled in black, and sold at a discount. The products were usually, well, tolerable. Plain label products died out quickly — there’s a limit to how many boxes of funny-tasting cereal kids will tolerate.
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You’ve probably heard the term “eating your own dog food” before. It means that everyone on your team also needs to be a consumer or user of your product, whether it’s dog food or checking accounts.
I had the pleasure of participating in BarCampBank Chicago last week with some great Credit Union people from at least three states, including the Illinois and Michigan state leagues, CUNA, and even one lonely person from a community bank. There was no set agenda, the topics were determined by the group, you literally moved in and out of the discussions, and there was never a lull in the conversation – nicely organized chaos.
I know we’re all buried in planning for 2010, hitting deadlines, running the numbers, and aligning our strategies and synergies to maximize ROA before we’re DOA.
As marketers, it’s easy to used to dealing only with the positives. Look at all these features! These benefits are fantastic! Great rates! Easy to apply! Friendly service! Low payments! High earnings! Better! Faster! Bigger!