Which kind of marketing might actually get you to pay attention — a monkey driving a banana car, or fourteen paragraphs of features and benefits?
Yeah, I thought so.
“Explaining humor is a lot like dissecting a frog, you learn a lot in the process, but in the end you kill it.”
- Mark Twain
I’ve always thought of advertising in any form as a trade. You’re asking the reader or listener for something extremely valuable — a slice of their attention. So what are you going to offer in return?