Gossip covers all of our conversations about others. That’s why 66-90% of all conversation is gossip, but only 5-7% of gossip is the mean, nasty variety, according to Shawne Duperon, the multi-emmy winning (she’s very proud of them) talking head of ShawneTV, trademarked Gossip Marketing ® expert and Keynote Speaker at MAC.
And it isn’t just women that are gossiping. Men gossip just as much as women, but talk more about politics and sports while women focus on family. And 12-14 year-olds gossip the most because they are just figuring out the world.
Another way to think of gossip is as social grooming. Or word of mouth. Any way you look at it, gossip is the smartest way to build your credit union. After all, it is the stories that you are telling that make the biggest impact.
Of course, it could be the way you tell them. Shawne showed clips/photos of well-known, philandering sports and political figures and they all had one thing in common. You could see it in their face. Or, to be more specific, their lips. Tight lips were the most common, pouty lips a close second.
Shawne then pointed out how the signals you give off may be pushing people away. Handshakes may be the cornerstone of initial business meetings, but 40% of them lead to disengagement. Some people give wimpy, affected handshakes, while most guys miss the invisible wince that women hide when their hands are crushed. Add an inappropriate joke and you can forget about that connection.
But remember that we get to say who we are in this world.
Which is why it is important for you to become comfortable socially. And comfortable being uncomfortable. That’s why she believes discomfort is like a fart — just three seconds to endure. Yes, some last longer, but that moment will fade as well.
• People work with people that they like, and people like to know you aren’t perfect.
• It doesn’t matter what you say, it matters how you are.
• Everything is focused on your smile, so smile bigger than you think (and replace your Facebook logo with a smiling photo.)
• Be sure to receive the applause you are due (Can I brag on myself?). Remember there is a distinction between actually bragging (push) and shameless self promotion (pull).
• Life is too short to work with jerks.
Note: These posts are my takeaways from some of our fellow presenters at the MAC Conference. Great atmosphere, fun people – I highly recommend you consider attending this conference next year in Las Vegas.