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Tag Archives: Popular Culture

It’s now cool to be a parent – #MAC2013

A significant percentage of GenX grew up as latch key kids during the peak of the divorce trend in the US. Lots kids were left alone watching heavy topics being covered on afternoon TV shows that were basically meant to invoke fear “for their own safety.” That is, until MTV, VCRs, the Sony Walkman andContinue Reading

Hire great talent and let the magic moments happen – #MAC2013

Randy Snow of R&R Partners has been creating ads for the Las Vegas Convention and Visitors Association for 35 years. But in 2003, when his team decided to stop trying to sell Vegas as a family destination and start marketing to adults, the iconic “What Happens Here, Stays Here” campaign was born. Interestingly, in whatContinue Reading

It’s 11:00. Do you know where your brand is?

You’ve probably heard of Abercrombie and Fitch. They sell regular clothes – shirts, jeans, shorts, hoodies, underwear – at very, very upscale prices. Despite the crazy prices, people (read: parents) pay them because their teenagers want “the look” A&F is selling. The first thing you see when you look at their website or one ofContinue Reading

YouCantMarketWhenYoureBored

In a brilliant move, Snickers and AMV BBDO decided to put a twist on its “You’re Not You When You’re Hungry” campaign to reach the office crowd. With Google’s help, they identified the top 500 search terms and used an algorithm to develop 25,000 misspellings of those words.* By buying ads on Google that appear whenContinue Reading

Don’t let your marketing emails become junk

I was just visting my mother and happened to check out her email inbox on her iPad. Completely full of junk. Dating services, travel offers, and all kinds of other completely inappropriate emails filled her inbox. (My mom is in her 90s so I feel pretty confident in saying she’s not frequenting online dating sites.)Continue Reading

What’s your favorite website to visit?

We’re all dedicated employees, aren’t we? Come into work every day focused and ready to take on the world. Ok, now let’s be a little honest. Do you take little breaks between projects to check out the latest Groupon? A new pair of shoes on Zappos? Choosing your fantasy league lineup for games this week?Continue Reading

84 minutes a day

84 minutes a day. That’s how much time the average American spent on their phones in 2012 when they weren’t even talking. That’s twice as much as 2 years ago, and 50% more than in 2011, according to research by Ericsson, whose network handles 40% of the global mobile traffic. Actually, 84 minutes sounds kindaContinue Reading

If a Hobbit can do it…

Unless you have been hiding under a rock, you’ve seen or heard of The Hobbit movie. Come to think of it, only dwarves hide under rocks, and they were part of the cast. So you have no excuse if you don’t know what I am talking about. Rabid LOTR (Lord of the Ring) fans haveContinue Reading

The very best of the best

Happy New Year! We’re ringing in the new, but I thought, as a public service, I’d list some of our most widely read/commented on articles of the past year. It’s a great way to catch up on one you may have missed or may spark an idea you didn’t have the first time around. SocialContinue Reading

On $7 coffee, women buying cars, Obama’s “stalker” emails, and more

I believe Credit Union Marketers can take away quite a bit from everyday news stories if they just pay attention. To prove it, here’s an assortment of news items from my inbox: 1. Starbucks introduces the $7 coffee. Starbucks has built their java empire by “convincing Americans that a few bucks more for a cup ofContinue Reading