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Tag Archives: We Dare You

Brand Loyalists are wimps. Build a Legion of Brand Fanatics.

Brand Loyalists are wimps. Build a Legion of Brand Fanatics.

Sure, Brand Loyalists boost your bottom line, talk about your brand, recommend it to their friends, use it on a daily basis, even teach their kids how to use it. And most companies would be happy to have them. Not me. I think you can do better. I think you can create your own legion ofContinue Reading

Go find some weirdos

Go find some weirdos

Quick, tell me about your members. No, not the average members. They’re boring. And you already know plenty about them. And so does everyone else. Find some weirdos. People out on the fringe. The ones who were in New Guinea last week, and are currently somewhere in Kazakhstan. The family thinking seriously about what kindsContinue Reading

We Dare You: Would you post reviews for your CU?

We Dare You: Would you post reviews for your CU?

In a poll we posted a while back, we asked you, our devoted readers, if you read online reviews before you make a purchase decision. The majority of you said yes. You’ll read the reviews on Amazon, Yelp or Apple’s App Store before you decide to shell out your hard-earned money. How many of youContinue Reading

Search is about people, not Google

Search is about people, not Google

Every so often, Google updates or changes something, and the marketing press fills up with panicky articles from “Search Experts” proclaiming The End of an Era. The earth is shifting, and everyone MUST update their “search strategy” and change everything right now. That’s pure malarkey. If the latest change-of-the-week at Google screws up your searchContinue Reading

Get out there and get nosy

I’ve always believed that credit union marketers have the right — no, the duty — to get involved in every aspect of credit union management. Even the most boring numbers stuff. Especially the boring numbers stuff. And the boring policy stuff. And operations, and product development, and… well, you get the idea. In other words,Continue Reading

Is your home page a welcome mat or a clown car?

I’m sure by now that each of you has a few favorite web sites you visit frequently. News sites, shopping, social media, whatever. You use them without even thinking about how they look or function because of their familiarity. But do me a favor and just for fun, go to a site you’ve never visitedContinue Reading

If I weren’t in Marketing, I’d probably be…

I never thought I’d be creating marketing for credit unions when I was growing up. I had no idea what advertising was, or a logo, or that people got paid for designing the cereal boxes I looked at every morning. Heck, I didn’t even know what a graphic designer was when I went to college.Continue Reading

Incredibly bad marketing advice

We’ve been blogging for a few years now, always trying to give you good marketing advice in order to help you grow your credit union. But it’s late Tuesday, we need another post for our email tomorrow, and after 800 posts we’re getting a bit bored. So here is some incredibly bad marketing advice instead.Continue Reading

Would your members pay for your marketing?

What’s that you say? Pay? To receive our direct mail, emails and statement inserts? Uh, I don’t think so. Okay, then let’s look at this a different way. Would your members pay, say $5, for some information that would teach them how to save $50/month on a car loan? Absolutely. Over the life of thatContinue Reading

Does your vibe jibe?

Please put on your objectivity hat and then think really hard: Does every piece of marketing your CU puts out there give the same general message and vibe? And what, exactly, is that vibe? Finally, does your vibe jibe with your brand, mission statement and tagline? I know that’s a lot to think about, butContinue Reading