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Tag Archives: We Dare You

Dare to be human

Dare to be human

Go take a look at the web sites or marketing materials for a few extremely large companies. Take your pick — banks, car makers, restaurants, retailers, or manufacturing. Check out their social media postings. Where are the people? The real people, not the retouched unrelated models portraying the Perfect American Family. With very few exceptions, you won’tContinue Reading

Is Free just another word for Not Worth Paying For?

Is Free just another word for Not Worth Paying For?

“Freedom’s just another word for nothing left to lose,Nothin’ don’t mean nothin’, honey, if it ain’t free.” — Janis Joplin As designers and marketers, we get hit up all the time for free work. This charity needs a logo and this non-profit wants a website and this friend really wants us to design their wedding invitations. But onceContinue Reading

If you don’t like change, start looking for a different job. #MAC2014

If you don’t like change, start looking for a different job. #MAC2014

Brett King of Moven Bank believes that banking is fundamentally changing, even if others don’t quite see the same disruption, and that you better find a new career if you can’t change. King was one of the keynote speakers at MAC2014 in San Diego, and he made a convincing case that the pace of technology and creation of contentContinue Reading

Go find some weirdos

Go find some weirdos

Quick, tell me about your members. No, not the average members. They’re boring. And you already know plenty about them. And so does everyone else. Find some weirdos. People out on the fringe. The ones who were in New Guinea last week, and are currently somewhere in Kazakhstan. The family thinking seriously about what kindsContinue Reading

Search is about people, not Google

Search is about people, not Google

Every so often, Google updates or changes something, and the marketing press fills up with panicky articles from “Search Experts” proclaiming The End of an Era. The earth is shifting, and everyone MUST update their “search strategy” and change everything right now. That’s pure malarkey. If the latest change-of-the-week at Google screws up your searchContinue Reading

Get out there and get nosy

I’ve always believed that credit union marketers have the right — no, the duty — to get involved in every aspect of credit union management. Even the most boring numbers stuff. Especially the boring numbers stuff. And the boring policy stuff. And operations, and product development, and… well, you get the idea. In other words,Continue Reading